Digital Signage Explorer

invidis digital signage explorer > Germany > Bavaria > Munich > Burger King

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Burger King

One of the oldest digital signage networks in Germany is the King-Channel. It is on the 4:3 displays or the CE LCD-devices for around 16 hours per day. 80 percent of it are music videos or editorials and advertisements for the target group, aged 14-29, which they appeal to. However innovative is done differently: The program keeps playing all the time doesn’t matter what is on the main thing is that there is some music in the background and some pictures on the screen. Probably that’s the reason why all of the screens where switched off when we visited the restaurant. The only display that was turned on was the professional one on the menu-board which shows the current Burger King offers. Although Burger King was one of the first fast-food restaurants using digital signage above the cash desk to show the menu it is not up to date nowadays.

Source: invidis.de

Facts & Figures

CompanyBurger King Beteiligungs GmbH
IndustryHospitality - QSR
Number of branches / with
Digital Signage		91 / 91
BranchBurger King
Type of branchRegular Branch
AddressTal 10
80331 Munich
Number of displays7

Location

Overall Rating Branch

Overall Rating4.1

Menu Board

Type of installationStandard
FittingIntegrating in furniture
In-Store
PoV situationHigh dwell time
DisplayNumber: 1
Height: 42" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplierNEC
Display featuresnot specified
Project partnerGundlach SEEN MEDIA GmbH (Intergrators)
ContentProduct Advertising
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.8

Burger King TV

Type of installationStandard
FittingOn wall mounting
In-Store
PoV situationHigh dwell time
DisplayNumber: 6
Height: 19" (estimated)
Format: 4:3
Orientation: Landscape
Typ: Office Display
Display supplierOther
Display featuresnot specified
Project partnerGundlach SEEN MEDIA GmbH (Intergrators)
Content3rd party Advertising
Ambient
Infotainment
Logging11. July 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating3.4

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