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Deichmann

On the ground floor and in the basement are mounted 3 screens in a row. They show similar content. The integration in the wall was only moderately successful because the gaps between the walls and the screens are too big. One of the screens was broken and showed some vertically stripes in the picture. In addition there are 2 big screens in another two departments but one of them didn’t work at all during our visit. There are a few smaller screens at the cash desk. The location of the screens on the most relevant touch points were successful but the technical performance is unsatisfactory. There are big differences in the program. Beside a very good product and image advertisement they regularly show a video which isn’t related with Deichmann at all. “Stop me now” is the claim of this video which should be a mix of erotic (half-naked women in whirlpool), violence (a tied up woman as a hostage) and a hero in kind of a Knight Rider car. There is no sense in this advertisement and whoever takes the time to watch the 4-minute video will leave the shop with weird feelings. Because of this Deichmann definitely gives away capability which they actually have. At least the clip refers to Deichmanns facebook page and their website and support the cross-channel-communication with it. Reparing the not-properly-working screens and reworking of the program will improve the whole installation.

Source: invidis.de

Facts & Figures

CompanyDeichmann SE
IndustryRetail - Fashion Shoes
Number of branches / with
Digital Signage
1300 / 1300
BranchDeichmann
Type of branchRegular Branch
AddressKaufingerstraße 10
80331 Munich
Number of displays8

Location

Videowall on the Sales Floor

Type of installationStandard
FittingIntegrating in walls
In-Store
PoV situationActive Shopping
DisplayNumber: 6
Number Videowalls: 2
Videowall: 1 x 3
Height: 32" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplierNEC
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
Infotainment
Logging16. May 2013
Checked by invidisYes

Sales Floor

Type of installationStandard
FittingOn wall mounting
In-Store
PoV situationActive Shopping
DisplayNumber: 2
Height: 50" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Office Display
Display supplierNEC
Sharp
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
Infotainment
Logging16. May 2013
Checked by invidisYes

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