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invidis digital signage explorer > Germany > Bavaria > Munich > GALERIA Kaufhof

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GALERIA Kaufhof

At the entrance of Galeria Kaufhof the costumers are welcomed by a small 1x2 video wall. The two screens are above each other and horizontally mounted. The content is lined up for the costumer’s demography and offer for example a Russian welcome. The layout is clear and nor over load and quick to grasp. Another digital signage installation is placed in front of the luggage department. There a three displays in a row and a fourth one underneath. The two outer screens show the current transport links what makes sense because directly next to the screen you can find the entrance of the underground. Another screen shows products of the luggage manufacturer “Eminent” and some atmospheric holiday pictures. The fourth display shows the way to the luggage department which is close. The setup is not really sophisticated but offers an added value for the costumers in combination with the transport link. Thematically luggage and ÖPNV also matches. The advertisement contents are adapted to the situation and encourage. In addition there are a few other screens on the shop-in-shop areas which were not recorded. An easy but well implemented digital signage setup.

Source: invidis.de

Facts & Figures

CompanyGALERIA Kaufhof GmbH
IndustryRetail - Department Stores
Number of branches / with
Digital Signage		105 / n.a
BranchGALERIA Kaufhof
Type of branchRegular Branch
AddressKaufingerstraße 1 - 5
80331 Munich
Number of displays6

Location

Overall Rating Branch

Overall Rating4.3

Entrance

Type of installationStandard
FittingIntegrating in walls
In-Store
PoV situationHigh dwell time
Passage Situation
DisplayNumber: 2
Height: 32" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplierNEC
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
3rd party Advertising
Service Information
Logging16. May 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.3

Way Guiding

Type of installationStandard
FittingOn wall mounting
In-Store
PoV situationPassage Situation
DisplayNumber: 4
Height: 42" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplierNEC
Display featuresnot specified
Project partnerGundlach SEEN MEDIA GmbH (Systems Integrator / Reseller), Scala B.V. (Software)
ContentImage movies
Product Advertising
3rd party Advertising
Service Information
Logging16. May 2013
Checked by invidisYes

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharingno rating
Mobile Experience In-Storeno rating
Rating4.3

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