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Finanziert werden die digitalen Telefonzellen über die großflächigen DooH-Screens auf der Rückseite. In den halboffenen Telefonzellen ist ein „Münzfernsprecher“ und ein kleiner interaktiver Screen installiert. Wie oft die Telefonfunktion wirklich genutzt wird, ist fraglich.
Aber für die Stadt London sind die smarten Street Furniture eine kostenlose bzw. werbefinanzierte Infrastruktur-Maßnahme wie Bushaltestellen oder Fahrradverleihkonzepte.
