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Ein Bild sagt mehr als tausend Worte – Heineken wirbt auf digitalen Stelen von JCDecaux in den Niederlanden mit „We blijven lekker binnen“. Frei übersetzt mit „Wir bleiben lieber zuhause“. Die Covid-19 / Winterwetter-Kampagne zeigt, wie wirkungsvoll DooH sein kann.
DooH
Digitale Außenwerbung folgt seit über einem Jahrzehnt der Devise: „Die richtige Kampagne, zum richtigen Zeitpunkt am richtigen Ort“. Ein gutes Beispiel ist die aktuelle Kampagne von Heineken in den Niederlanden – Übersetzung nicht notwendig.Beste Kampagne zur richtigen Zeit
