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Deutschlands Kommunikationsagenturen treten seit 1988 im Football Agency Cup gegeneinander an. Als Nebenveranstaltung zum Fußball-Turnier veranstaltete der Außenwerber Walldecaux dieses Jahr zum fünften Mal den Cheerleader Cup. Die Agenturen stellten Cheer-Teams, die mit einer eigens einstudierten Performance ihre Fußballmannschaft anfeuerten. Der Siegerpokal ging dieses Jahr an die „OMG Westside Cheers“ der Omnicom Media Group.
Weitere Teilnehmer waren Havas Media Germany, Publicis Groupe, Group M, Scholz & Friends, Jung von Matt, Fischer Appelt und Dentsu Germany. Walldecaux organisierte das Event, für die Umsetzung stand dem Außenwerber die Agentur Mydearcaptain zur Seite.