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Obwohl die Digitalisierung hierzulande oftmals ein wenig hinterherhängt, gibt es in Bayern Vorzeigeprojekte. Chefredakteur Balthasar Mayer erkundet mit Redakteurin Antonia Hamberger spannende Digital Signage-Installationen im Voralpenland. invidsXworld mal ganz lokal:
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In der ersten Folge geht’s zum McDonald’s Irschenberg – einer der meistbesuchten in ganz Deutschland. Digital Signage-technisch ist es eine Vorzeige-Filiale: Displays begleiten jeden Schritt in der Customer Journey. Und auch eine Videowall zur „Beautification“ gibt es. Sie stammt von der neuen Zetadisplay-Tochter Peakmedia.