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Roughly two thirds of the polled companies are not overly concerned for their business by the prospect of an economic fallout due to the Brexit vote in Great Britain. The percentage who see no influence is even higher for the assessment of the general Digital Signage and Digital-out-of-Home economy in Germany, Austria and Switzerland. mehr...
English
LG Electronics (LG) and Volkswagen have taken it upon themselves to cooperate closely with the research and development of the coming generation of service platforms for connected cars, with both companies signing a memorandum of understanding (MoU). mehr...
The Digital Signage Business Climate Index has increased 7,1% compared to the previous survey. Primarily the outlook towards the near future registered a positive increase. mehr...
Interactive digital signage is capable of much more than simply creating a good shopping atmosphere. Damian Rodgett / pilot Screentime demonstrated this in his recent DSS Europe presentation. mehr...
Digital signage in employee communication: considerably more than a screen showing the company newsletter or a filmed speech. This was demonstrated by Markus Deserno / SEEN MEDIA with the example of Coca Cola Germany at the DSS Europe 2016. mehr...
The television channel TF1 had just two days between filming and broadcasting to create a stylish French team video before the first game of the 2016 European Football Championship. Because there wasn’t time for elaborate special effects, the producers came up with a dynamic solution utilising both projection mapping and video. mehr...
Contextualised advertising in programmatic DooH campaigns are extremely successful. In addition to the usual elements, contextualised advertising incorporates intelligent use of data. mehr...
As part of the 10th DSS Europe, Adrienne Schmidthals / Valora und Thorsten Wien / Visualart presented the digital signage concept of the Valora-owned Press & Books Stores. mehr...
Matchmaking at the Digital Signage Summit Europe 2016 in Munich was a full success. Over 500 attendees and over 800 visits have created a vibrating atmosphere for networking. mehr...
DooH campaigns relying on data for increased user relevance are particularly effective. Alex Matthews from JCDecaux presented some current examples. mehr...