The main thing is to have at least a screens in the shop. That could have been the reason for the language school “Wall Street English” (before: Wall Street Institut) to buy the screen. At least they decided to take a professional NEC-device and the location behind the service counter was also a good decision. But what is the best technology for if no one ever thought about the contents? These are just awful. Pictures are sliding in from both sides just PowerPoint-like and stay a bit. After a while they change with a fade effect. The whole thing reminds of an amateur-holiday-movie. The pictures are not even on full screen. Too many small texts and pictures which don’t say anything. Like this the school won’t make it to show the new costumer its high quality demanding to its own service.
In school we would rate this project with a D- .

Facts & Figures

Location

Cash Register

invidis Benchmarks

Technical Installation
Screen Position
Technical Quality Content
Content Relevanz
Integration into Furniture/Store Concept
Cross-Channel and Social Sharing	no rating
Mobile Experience In-Store	no rating
Rating	3.2