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Besonders sichtbar ist der Trend in einer Runners Point Filiale am Hauptbahnhof Hamburg. Während die Filiale bereits geschlossen und leergeräumt ist, bewerben die Digital Signage Screens im Schaufenster weiterhin stur das nicht mehr vorhandene Angebot. Das (Retail-)Umfeld verändert sich dramatisch, aber Displays laufen einfach weiter.
Erinnert ein bisschen an die ikonische VW Käfer Werbung … und er läuft und läuft und läuft.
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