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Digitale Screens, klassische Plakate, Megaposter – und Mini-Schaufenster. Um die neue Kaffeemaschine Vertuo Next zu bewerben, hat Nespresso in der Schweiz neben den üblichen DooH-Kanälen auch auf ein selbst entworfenes Werbeformat gesetzt.
In Zusammenarbeit mit Zenith Media und Clear Channel wurden Anfang April für zwei Wochen einige City-Lights an Haltestellen in Zürich und Bern zu durchsichtigen schmalen Schaufenstern. Zu bewundern gab es die Maschine und die unterschiedlichen Kaffee-Styles, die sie zubereiten kann.
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