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NRF und Stratacache (Scala) organisieren am Samstag 13. Januar – Vortag der NRF 24 – einen ganztägigen Retail Media Summit. Experten aus der ganzen Welt (u.a. auch Florian Rotberg von invidis) präsentieren und diskutieren Success Stories, Best Practice, das Potential und die gegenwärtigen Herausforderungen von Retail Media.
Erwartet werden Hunderte von Einzelhändlern, Experten für In-Store-Erlebnisse und Technologie, Marken und Agenturen zu der ganztägigen Veranstaltung rund um Retail Media Networks im stationären Einzelhandel. Der Markt für Retail Media soll 2023 bereits auf 45 Milliarden USD angewachsen sein und im Jahr 2024 um weitere 10 Mrd USD wachsen.
