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A new book – Digital Signs & Displays For Dummies – is now available and explains how digital signs and displays can cut through market clutter and information overload. For marketing and communications professionals, the book – written in plain English – shares with readers digital signage and display fundamentals, and innovative ways to use the technology. mehr...

Scala announced the cooperation with StreamAlot, an international provider of background-music solutions. StreamAlot’s background-music solution integrates seamlessly with the Scala platform. With this solution Scala users can quickly and easily add background-music to their marketing mix, offering their audience both a great visual and auditory communication experience. mehr...

Germany’s motorway operator is reaping the rewards of investing in digital signage for its service stations, but what are the benefits? German drivers who take a break from the autobahn have had a new audiovisual experience since the summer. mehr...

Al Barq Digital published the only DooH blog in the Gulf region till October 2011. Even the blog is currently not being updated it contains a wealth of information all around digital out of Home in the U.A.E. and neighboring markets. mehr...

A new digital network at Terminal 1 Departure is the latest addition to the digital offer at Dubai International Airport of JCDecaux Middle East. The new network - a dozen 55” displays – have been installed along the escalator towards the concourse of Terminal 1. mehr...

NEC Display Solutions has launched a dedicated aviation digital signage microsite at airport-nec.com. The Japanese display solutions provider started focusing on the aviation industry in September 2011 by appointing Richard Wilks as EMEA Aviation Business Development Manager. mehr...

Amscreen, the UK’s largest nationwide digital media network owner, announced an exclusive partnership with Dubai-based business SmartScreen, that will see them purchase digital signage screens exclusively from Amscreen for retail outlets across the Middle East and Africa. mehr...

Dubai Airports is inviting bids for the advertising contract of Concourse 3, the new terminal scheduled for opening late 2012, the National reports in today’s issue (22 December 2011). Concourse 3 will be exclusively used by Emirates Airline and is designed for 19m passenger annually. mehr...

13September2011 DooH Insights Ramadan is one of the busiest advertising periods in the Middle East and North Africa (MENA) region. Some advertisers choose to spend half their annual budget in this month alone, and it’s a period which many media owners and network operators rely on to boost their overall trading figures for the year. mehr...