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NEO ADVERTISING
COOP PRONTO TV
Coop Pronto is the Swiss leader convenience store, it’s a very dynamic environment open every day from 6am to 10pm. The shops are mainly located in gas stations on major highways, in city centers or in train stations. Our screens are implanted in the point of sale, above the cashier area, allowing our advertisers a great visibility. One of the few media allowing to reach a 100% car drivers target and hypermobile audience.
AUDIENCE DESCRIPTION AND CHARACTERIZATION
- Adults 15-40 y/o, active, urban and “hypermobile”
- Early adopters looking for new, convenient, snacking, high-tech products due to their hypermobility
PROGRAM DESCRIPTION AND CHARACTERIZATION
- 100 seconds loop: 80% advertising and 20% Infotainment (infotainment and Coop group communication)
- Spot duration: 10 seconds
- 4 Advertisers maximum per loop
- Share of voice : 10%
CONTACT DETAILS
Neo Advertising SA | Avenue Blanc 47 | 1202 Geneva | Switzerland
Tel + 41 22 949 77 77 | Fax + 41 22 949 77 78
E-mail info@neoadvertising.com | www.neoadvertising.com