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Ströer bewirbt sich mit der lokalen Mehrheitsbeteiligung Concept um den exklusiven Zugang zur Metro Dubai. Das Verkehrsministerium vermarktet zur Zeit die Namensrechte für die einzelnen Stationen.
Bereits umgesetzt wurde der Roll-out der weltweit einzigen Airconditioned-Bushaltestellen. Ausgestattet mit repräsentativen Werbeflächen und Automaten fehlen nur noch Digital Signage. Vermarktet werden die Out-of-Home-Werbeflächen von Right Angle Media. (eca)