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According to the latest Digital Signage Business Climate Index (DBCI) in France the industry has a good business sentiment and a positive outlook. Compared to January and March 2015 the business climate has decreased slightly in May. mehr...
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According to the latest Digital Signage Business Climate Index (DBCI) in DE/AT/CH the small and medium business sector is responsable for most projects. While the vertical market retail generates one fourth of all revenues. mehr...
OVAB Digital Signage Summit Europe (formerly "OVAB Digital Signage Conference Munich"), EMEA’s leading digital signage and digital out of home conference, will take place on 10-11 September at the Hilton Munich Airport Hotel, Germany. mehr...
Selling digital out of home boils down to a simple decision: To position DooH as a digital extension of out of home or as part of a multi-screen package. Three out of four leading European out of home media owners (JC Decaux, Clear Channel and Exterion) have decided to position their digital portfolio as an extension. Ströer reinvented themselves as a multiscreen media network. mehr...
For the first DBCI survey in Scandinavia invidis has asked Frank Larsen, CEO Digital Experiences Nordic, about how he rates the business situation for digital signage in Scandinavia and the results of the DBCI as well as their relevance for the digital signage industry. The DBCI is based on the responses of the high level management from all relevant companies in the digital signage value chain. mehr...
One of the main challenges of digital out of home aka public video is awareness with creative agencies. Even if advertisers are willing to include DooH in their campaign, creative agencies are often not able to leverage all the technical options available with DooH. One trending media platform could raise awareness also for public video of moving images on public screens: YouTube. mehr...
The OVAB Europe Digital Signage Business Climate Index (DBCI) has been polled for the first time in the Scandinavian market. Wirth 66,65 points the index shows a positive business sentiment in the digital signage and digital out of home industry. mehr...
This year NEC Showcase will take place for the 7th time. During London Digital Sigange Week you can visit the NEC Displays Solutions Event on 20th-21st May 2015 at Vinopolis London. OVAB Europe will be present with Guided Installation Tours and Market Briefings. mehr...
Vienna based digital signage solution provider Grassfish strengthens its availability and services in Middle East Nort Africa (MENA), Russia and CIS with the appointment of MuSe as the exclusive distributor for the regions. The cooperation is just a first step of the strategic partnership between Grassfish and Muse. mehr...
London Digital Signage Week takes place May 18-22, 2015 and like its counterpart in New York, the week includes events for retail, employee communications, digital out of home and of course digital signage. DailyDOOH Media Summit takes place as part of London Digital Signage Week on Tuesday May 19, 2015. The one day summit will consider impact of mobile technology on other global cities. mehr...