With the March/April issue the OVAB Europe Digital Signage Business Climate Index will be surveyed for the first time in the Scandinavian markets. After successful launching the survey from Portugal to Russia the DBCI is now adding further important European markets to its portfolio. mehr...
Google 3D mapping like street view is a fantastic feature very popular with consumers around the world. Beside exterior also inside views of highly frequented public buildings are covered by Google. The data and solution is a fantastic base to offer digital signage and mobile based indoor way guiding where satellite based systems regularly fail. mehr...
The OVAB Europe Digital Signage Business Climate Index (DBCI) has further increased since the last poll in January. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners. mehr...
Digital Menu Boards have been one of the top three use cases for digital signage in the past years. Mc Donald’s is no exception to this rule. Interesting enough adaption of DMB’s vary enormously between national entities. Mc Donald’s Germany – one of the Global top 5 subsidiaries – was very slow in adapting digital menu boards across their 1200 restaurants nationwide. Only a few dozen restaurant have been converted to digital. mehr...