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The new ad service platform announced by EngageClick isn’t ready yet for digital signage but the new solution is worthwhile studying. By applying artificial intelligence the platform is able to analyze user behavior, cluster certain behavior groups and address them with most targeted advertising. mehr...
English
The Digital Signage Business Climate Index (DBCI) Spain & Portugal has grown to a very positive level. The index, which is polled by invidis consulting with the support of the Digital Signage and Digital-out-of-Home association OVAB Europe, has been polled for the third time in 2014. mehr...
Since the last survey the OVAB Europe Digital Signage Business Climate Index (DBCI) Russia has dropped dramatically to -22,74 base points and the expectations for the next six months are highly negative. The DBCI is polled by invidis consulting with the support of the Digital Signage and Digital-out-of-Home association OVAB Europe. mehr...
Integrated Systems Events has announced hat its 2016 event will take place over four consecutive days at the RAI exhibition centre in Amsterdam - an increase of one day on previous exhibitions held at the venue. Outstanding growth and market demand dictate the need for the extra day. mehr...
The Digital Signage Business Climate Index (DBCI) France - which is polled by invidis consulting with the support of OVAB Europe and the cooperation partner for France, Club du Digital Media - has been polled for the first time in 2014. It is reflecting the current slightly positive business sentiment of the third largest digital signage market. mehr...
ISE´s 2015 Opening Keynote will be presented by one of Europe’s most influential futurist business masterminds. Lars Thomsen will present trends influencing the Electronic Systems Industry until 2025. mehr...
ISE (Integrated Systems Europe) and specifically its digital signage kit and concepts are looming large, ready to open the show doors in February. Read the screenmedia cover story of the latest October/November digital issue 2014 – an invidis analysis of digital signage at the ISE 2015. mehr...
Large Format Displays in Jewelry retail is still unchartered territory. It seems to be general opinion with digital signage integrators that small precious jewelry and large displays don’t match. Visual Merchandising specialist Pavel Sidorov from Adamas illustrated at the ISR Retail Conference how the Adamas is using digital signage in their APM Monaco franchise outlets in Russia. mehr...
At the ISE 2015 (10th-12th February) invidis is publishing the "invidis digital signage yearbook" - this year for the second time. Full or half-page ads as well as company profiles can now be booked. mehr...
Italian restaurant chain Sbarro, the Quick Service concept Yamkee or Donut experts Krispy Kreme. All three operate very different F&B concepts but they share their preference for an effective use of digital signage. Digital Menu Boards generate additional sales and have proven to be very efficient communication tool for restaurant operators Planet Hospitality and Krispy Kreme Russia. mehr...