| DSF Europe Digital Signage Business Climate Index DE/AT/CH OS 2016 | Windows in first and Android challenges „How high was the percentage of operating systems used in Digital Signage Projects in 2016“ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH Hirings 2016 | Digital Signage creates many new jobs „Company growth in new jobs created 2016“ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH Digital out of Home Trends 2017 | Cross media campaigns will drive the market „Which important Digital out of Home trends will become relevant in 2017 and which will lose in relevance?“ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH Digital Signage Trends 2017 | High potential for interactivity and further market growth „Which important Digital Signage trends will become relevant in 2017 and which will lose in relevance?“ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH Slow growth for programmatic buying in DooH expected „How high do you expect will be the percentage of revenues generated from programmatic buying compared to your total revenues?“ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH The SMB sector drives Digital Signage revenues „How many projects did your company roll out in the following categories in 2015?“ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH Brexit with only limited influence on Digital Signage market „How do you expect the Brexit will influence your company/business? How do you expect the Brexit will influence your national Digital Signage and Digital out of Home market?“ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH First semester losses expected to be contained later this year „Percentage of polled companies which have registered a growth respectively a decline in revenues in H1 2016, compared to the same period in the previous year„ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH Clear increase in revenues expected for the full year 2016 „The revenues in 2016 will … compared to the revenues in 2015.“ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH First semester 2016 with considerably higher revenues than 2015 „The revenues in the first half year 2016 have … in comparison to the revenues of the same period in the previous year“ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH Windows in first, Linux challenges & Android picks up speed „How high was the percentage of operating systems used in Digital Signage Projects in 2015?“ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH Cross-media bundling will drive DooH „Which factors will primarily lead to an increasing market share of DooH?“ |
| DSF Europe Digital Signage Business Climate Index DE/AT/CH Vertical Markets: Retail defends top spot, strong demand for Banking & Transportation „We would like to assess the dynamic for Digital Signage in the different vertical markets. In which vertical markets has your company realised the most projects in 2015? Please rate the Top 3 vertical markets.“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Interactivity and retail solutions on the agenda for 2016 „Trends and Drivers of 2016“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Good revenue growth and 4k moved the marked in 2015 „Tops and Flops of 2015“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Digital Signage creates hundreds of new jobs „Company growth in new jobs created 2015“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH The Top 5 dominate the market „With which distributors do you work together?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH DooH is steadily increasing in relevance „Please rate the degree of capacity utilization of your DooH network(s) with advertising bookings in 2015 compared to 2014 (including the expected bookings until the end of the current year)?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Losses from the first semester expected to be contained „Percentage of polled companies which have registered a growth respectively a decline in revenues in H1 and full year 2015, compared to the same period in the previous year?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Clear increase in revenues expected for the full year 2015 „The revenues in 2015 will grow or decline compared to the revenues in 2014?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH First semester 2015 with considerably higher revenues than 2014 „The revenues in the first half year 2015 have grown or declined in comparison to the revenues of the same period in the previous year.“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH H1 losses expected to be contained in H2 „Percentage of polled companies which have registered a growth respectively a decline in revenues in H1 and full year 2014, compared to the same period in the previous year?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Clear increase in revenues expected for the full year 2014 „The revenues in 2014 will grow or decline compared to the revenues in 2013?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH First semester 2014 with considerably higher revenues than 2013 „The revenues in the first half year 2014 have grown or declined in comparison to the revenues of the same period in the previous year.“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH High demand for Small Signage „How do you think will the customer demand for displays smaller 32“ in Digital Signage related projects evolve over the next 12 months?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH High potential for Small Signage at the POS „Where do you see the most succesful use cases for Small Signage?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Digital-out-of-Home | Creativity is still a demanding challenge „Please rate how high the challenges in the creative process of a Digital-out-of-Home campaign are“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Digital-out-of-Home | In Switzerland the trend is network-bundling „How often more than one network was booked to implement a DooH campaign?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Positive Q1 and very good expectations for the full year for Dooh „How did the gross advertising spendings develop in the first quarter of 2014 compared to the same period in the previous year and how will the full year turn out to be?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH The trend goes to interactive solutions at the POS „How will the customer demand evolve for Interactive Digital Signage solutions at the POS within the next 12 months?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH High demand for the integration of mobile devices „How will the customer demand evolve for the integration of mobile devices in Digital Signage installations (e.g. Tablets) within the next 12 months?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Combination of Digital Signage and audio not yet in demand „How will the customer demand evolve for the Combination of Digital Signage and audio (e.g. in-store radio) within the next 12 months?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Projects with up to 10 displays dominate the market „How many projects did your company roll out in the following categories in 2013?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH The relevance of DooH has significantly increased, but … „How do you estimate the change of the relevance of DooH in the general media-mix within the last 24 months?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH … the relevance is still seen as the most daunting challenge! „Where do you see the most demanding challenges for the DooH media today?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Distributors | Highest demand for traditional services „Which services of the distributor do you make use of?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH DooH| Only few bookings carried out by media agencies Percentage of DooH bookings carried out by media agencies |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Distributors AT/CH | National providers dominate the market „With which distributors do you work together?“(CH) |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH DooH (CH) | Simple animations hold the lions share „How high is the percentage of the different content formats on your DooH network?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Distributors DE | High satisfaction with Delo, ALSO und Ingram Micro „How do you rate the overall quality of the distributor?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Distributors DE | The Top 5 dominate the market „With which distributors do you work together?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Requirements for display resolution in 2012 “The revenues in 2013 will … compared to the revenues in 2012.” |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Additional Questions | H1 revenues considerably higher than 2012 “The revenues in the first half year 2013 have … in comparison to the revenues of the same period in the previous year.” |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Content | High demand for dynamic content Demand for content formats 2012 |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Content | Sales campaigns specifically book Digital-out-of-Home Production / airtime of advertising formats (Spots) |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Content | Strong demand for individual templates Demand for individually designed templates in 2012 |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Content | Strong demand for 1080p Requirements for display resolution in 2012 |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Content | Video-formats and weather are high demanded Demand for infotainment formats in 2012 |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Content | Video-formats are high demanded Demand for formats and technologies in 2012 |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Content | A host of creative players stimulate the market Percent of content from own production by DooH companies compared with foreign content |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Content | A host of creative players stimulate the market Who is producing Digital Signage Content? The most important categories with examples |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Switzerland | Few DooH bookings carried out by media agencies Percentage of DooH bookings carried out by media agencies |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Content | Sales campaigns specifically book Digital-out-of-Home Production / airtime of advertising formats (Spots) |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Network Monitoring | Access on all areas desired Requirements and features for network administration and remote management |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Network Management | Configuration of the user interface drives efficiency Requirements and features for network asset management |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Switzerland | DooHadvertising investments stable during a recession „Do you expect that during a recession or a tense economic situation the advertising investments in the DooHmarket will increase, decrease or remain stable?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH DooH | Comparability boosts growth “Neutral institutions like for example the IVW or MA Plakatmeasure and assess advertising media and ensure that they are comparable within the same media group. Do you believe that a similar measurement and assessment of DooHnetworks will lead to increased advertising spending for this type of media?” |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Digital Signage | High growth with projects numbering 1 to 49 displays “In which project size –measured in the number of installed displays –did you generate the highest growth within the last 12 months?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Digital Signage | Small projects dominate the market “Looking back on the projects of the last 12 months. Which average project size –measured in the number of installed displays –was implemented the most?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH DooH| More national than regional campaigns „How high is the percentage of regional compared to national advertising campaigns within the total amount of bookings?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Switzerland | Trend “cross media advertising” strengthens DooH „How often are DooH media booked within cross-media campaigns? And with which media are DooH media integrated in cross-media campaigns?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH DooH| Facilitating the booking process is the trend „Ad serving platforms should facilitate the booking of DooHin the future, which functions do you valuate as important?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Operating systems| The Windows Universe takes first place „Which operating system was primarily implemented in Digital Signage projects in 2012?“ |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Digital Signage creates hundreds of new jobs in 2012 Question: “Have you hired new staff at your company in 2012?” |
| OVAB Europe Digital Signage Business Climate Index DE/AT/CH Switzerland | Digital out of Home gains market shares “How did the booking practice of media agencies towards DooHnetworks change for the next six months compared to the previous year?” |