invidis.com | DBCI Overview

DBCI DE/AT/CH – Further research

DBCI_2017_DE_201 DSF Europe Digital Signage Business Climate Index DE/AT/CH
OS 2016 | Windows in first and Android challenges
How high was the percentage of operating systems used in Digital Signage Projects in 2016
DBCI_2017_DE_101 DSF Europe Digital Signage Business Climate Index DE/AT/CH
Hirings 2016 | Digital Signage creates many new jobs
Company growth in new jobs created 2016
dbci_2016_de_602 DSF Europe Digital Signage Business Climate Index DE/AT/CH
Digital out of Home Trends 2017 | Cross media campaigns will drive the market
Which important Digital out of Home trends will become relevant in 2017 and which will lose in relevance?
dbci_2016_de_601 DSF Europe Digital Signage Business Climate Index DE/AT/CH
Digital Signage Trends 2017 | High potential for interactivity and further market growth
„Which important Digital Signage trends will become relevant in 2017 and which will lose in relevance?“
dbci_2016_de_502 DSF Europe Digital Signage Business Climate Index DE/AT/CH
Slow growth for programmatic buying in DooH expected
How high do you expect will be the percentage of revenues generated from programmatic buying compared to your total revenues?
dbci_2016_de_501 DSF Europe Digital Signage Business Climate Index DE/AT/CH
The SMB sector drives  Digital Signage revenues
How many projects did your company roll out in the following categories in 2015?
DBCI_2016_DE_404 DSF Europe Digital Signage Business Climate Index DE/AT/CH
Brexit with only limited influence on Digital Signage market
How do you expect the Brexit will influence your company/business? How do you expect the Brexit will influence your national Digital Signage and Digital out of Home market?
DBCI_2016_DE_403 DSF Europe Digital Signage Business Climate Index DE/AT/CH
First semester losses expected to be contained later this year
Percentage of polled companies which have registered a growth respectively a decline in revenues in H1 2016, compared to the same period in the  previous year
DBCI_2016_DE_402 DSF Europe Digital Signage Business Climate Index DE/AT/CH
Clear increase in revenues expected for the full year 2016
The revenues in 2016 will … compared to the revenues in 2015.
DBCI_2016_DE_401 DSF Europe Digital Signage Business Climate Index DE/AT/CH
First semester 2016 with considerably higher revenues than 2015
The revenues in the first half year 2016 have … in comparison to the revenues of the same period in the previous year
DSF Europe Digital Signage Business Climate Index DE/AT/CH
Windows in first, Linux challenges & Android picks up speed
„How high was the percentage of operating systems used in Digital Signage Projects in 2015?
DSF Europe Digital Signage Business Climate Index DE/AT/CH
Cross-media bundling will drive DooH
„Which factors will primarily lead to an increasing market share of DooH?
DSF Europe Digital Signage Business Climate Index DE/AT/CH
Vertical Markets: Retail defends top spot, strong demand for Banking & Transportation
„We would like to assess the dynamic for Digital Signage in the different vertical markets. In which vertical markets has your company realised the most projects in 2015? Please rate the Top 3 vertical markets.“
DBCI_2016_DE_103 OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Interactivity and retail solutions on the agenda for 2016
Trends and Drivers of 2016
DBCI_2016_DE_102 OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Good revenue growth and 4k moved the marked in 2015
Tops and Flops of 2015
DBCI_2016_DE_101 OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Digital Signage creates hundreds of new jobs
„Company growth in new jobs created 2015“
DBCI_2015_DE_601_en OVAB Europe Digital Signage Business Climate Index DE/AT/CH
The Top 5 dominate the market
With which distributors do you work together?“
DBCI_2015_DE_602_en OVAB Europe Digital Signage Business Climate Index DE/AT/CH
DooH is steadily increasing in relevance
Please rate the degree of capacity utilization of your DooH network(s) with advertising bookings in 2015 compared to 2014 (including the expected bookings until the end of the current year)?
DBCI_2015_DE_503 OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Losses from the first semester expected to be contained
„Percentage of polled companies which have registered a growth respectively a decline in revenues in H1 and full year 2015, compared to the same period in the previous year?“
DBCI_2015_DE_502 OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Clear increase in revenues expected for the full year 2015
„The revenues in 2015 will grow or decline compared to the revenues in 2014?“
DBCI_2015_DE_501 OVAB Europe Digital Signage Business Climate Index DE/AT/CH
First semester 2015 with considerably higher revenues than 2014
„The revenues in the first half year 2015 have grown or declined in comparison to the revenues of the same period in the previous year.“
OVAB Europe Digital Signage Business Climate Index DE/AT/CH
H1 losses expected to be contained in H2
„Percentage of polled companies which have registered a growth respectively a decline in revenues in H1 and full year 2014, compared to the same period in the previous year?“
OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Clear increase in revenues expected for the full year 2014
„The revenues in 2014 will grow or decline compared to the revenues in 2013?“
DBCI_2014_DE_501_en OVAB Europe Digital Signage Business Climate Index DE/AT/CH
First semester 2014 with considerably higher revenues than 2013
„The revenues in the first half year 2014 have grown or declined in comparison to the revenues of the same period in the previous year.“
High demand for Small Signage OVAB Europe Digital Signage Business Climate Index DE/AT/CH
High demand for Small Signage
„How do you think will the customer demand for displays smaller 32“ in Digital Signage related projects evolve over the next 12 months?“
High potential for Small Signage at the POS OVAB Europe Digital Signage Business Climate Index DE/AT/CH
High potential for Small Signage at the POS
„Where do you see the most succesful use cases for Small Signage?“
Digital-out-of-Home | Creativity is still a demanding challenge OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Digital-out-of-Home | Creativity is still a demanding challenge
„Please rate how high the challenges in the creative process of a Digital-out-of-Home campaign are“
Digital-out-of-Home | In Switzerland the trend is network-bundling OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Digital-out-of-Home | In Switzerland the trend is network-bundling
„How often more than one network was booked to implement a DooH campaign?“
OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Positive Q1 and very good expectations for the full year for Dooh
„How did the gross advertising spendings develop in the first quarter of 2014 compared to the same period in the previous year and how will the full year turn out to be?“
OVAB Europe Digital Signage Business Climate Index DE/AT/CH
The trend goes to interactive solutions at the POS 
„How will the customer demand evolve for Interactive Digital Signage solutions at the POS within the next 12 months?“
OVAB Europe Digital Signage Business Climate Index DE/AT/CH
High demand for the integration of mobile devices
„How will the customer demand evolve for the integration of mobile devices in Digital Signage installations (e.g. Tablets) within the next 12 months?“
OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Combination of Digital Signage and audio not yet in demand 
„How will the customer demand evolve for the Combination of Digital Signage and audio (e.g. in-store radio) within the next 12 months?“
DBCI_2014_DE_201_en OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Projects with up to 10 displays dominate the market
„How many projects did your company roll out in the following categories in 2013?“
DBCI_2014_DE_202_en OVAB Europe Digital Signage Business Climate Index DE/AT/CH
The relevance of DooH has significantly increased, but …
„How do you estimate the change of the relevance of DooH in the general media-mix within the last 24 months?“
DBCI_2014_DE_203_en OVAB Europe Digital Signage Business Climate Index DE/AT/CH
… the relevance is still seen as the most daunting challenge!
„Where do you see the most demanding challenges for the DooH media today?“
Distributors | Highest demand for traditional services OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Distributors | Highest demand for traditional services
„Which services of the distributor do you make use of?“
DooH| Only few bookings carried out by media agencies OVAB Europe Digital Signage Business Climate Index DE/AT/CH
DooH| Only few bookings carried out by media agencies
Percentage of DooH bookings carried out by media agencies
 Distributors AT/CH | National providers dominate the market OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Distributors AT/CH | National providers dominate the market
„With which distributors do you work together?“(CH)
 DooH (CH) | Simple animations hold the lions share OVAB Europe Digital Signage Business Climate Index DE/AT/CH
DooH (CH) | Simple animations hold the lions share
„How high is the percentage of the different content formats on your DooH network?“
 Distributors DE | High satisfaction with Delo, ALSO und Ingram Micro OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Distributors DE | High satisfaction with Delo, ALSO und Ingram Micro
„How do you rate the overall quality of the distributor?“
Distributors DE | The Top 5 dominate the market OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Distributors DE | The Top 5 dominate the market
„With which distributors do you work together?“
 Additional Questions | Clear increase in revenues expected for 2013 OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Requirements for display resolution in 2012
“The revenues in 2013 will … compared to the revenues in 2012.”
 Additional Questions | H1 revenues considerably higher than 2012 OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Additional Questions | H1 revenues considerably higher than 2012
“The revenues in the first half year 2013 have … in comparison to the revenues of the same period in the previous year.”
 Content | High demand for dynamic content OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Content | High demand for dynamic content
Demand for content formats 2012
Content | Sales campaigns specifically book Digital-out-of-Home OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Content | Sales campaigns specifically book Digital-out-of-Home
Production / airtime of advertising formats (Spots)
 Content | Strong demand for individual templates OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Content | Strong demand for individual templates
Demand for individually designed templates in 2012
 Content | Strong demand for 1080p OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Content | Strong demand for 1080p
Requirements for display resolution in 2012
 Content | Video-formats and weather are high demanded OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Content | Video-formats and weather are high demanded
Demand for infotainment formats in 2012
 Content | Video-formats are high demanded OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Content | Video-formats are high demanded
Demand for formats and technologies in 2012
 Content | Ahost of creative players stimulate the market OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Content | A host of creative players stimulate the market
Percent of content from own production by DooH companies compared with foreign content
 Content | Ahost of creative players stimulate the market OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Content | A host of creative players stimulate the market
Who is producing Digital Signage Content?
The most important categories with examples
 Switzerland | Few DooH bookings carried out by media agencies OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Switzerland | Few DooH bookings carried out by media agencies
Percentage of DooH bookings carried out by media agencies
 Content | Sales campaigns specifically book Digital-out-of-Home OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Content | Sales campaigns specifically book Digital-out-of-Home
Production / airtime of advertising formats (Spots)
 Network Monitoring | Access on all areas desired OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Network Monitoring | Access on all areas desired
Requirements and features for network administration and remote management
 Network Management | Configuration of the user interface drives efficiency OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Network Management | Configuration of the user interface drives efficiency
Requirements and features for network asset management
 Switzerland | DooHadvertising investments stable during a recession OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Switzerland | DooHadvertising investments stable during a recession
„Do you expect that during a recession or a tense economic situation the advertising investments in the DooHmarket will increase, decrease or remain stable?“
 DooH | Comparability boosts growth OVAB Europe Digital Signage Business Climate Index DE/AT/CH
DooH | Comparability boosts growth
“Neutral institutions like for example the IVW or MA Plakatmeasure and assess advertising media and ensure that they are comparable within the same media group. Do you believe that a similar measurement and assessment of DooHnetworks will lead to increased advertising spending for this type of media?”
 Digital Signage | High growth with projects numbering 1 to 49 displays OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Digital Signage | High growth with projects numbering 1 to 49 displays
“In which project size –measured in the number of installed displays –did you generate the highest growth within the last 12 months?“
 Digital Signage | Small projects dominate the market OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Digital Signage | Small projects dominate the market
“Looking back on the projects of the last 12 months. Which average project size –measured in the number of installed displays –was implemented the most?“
 DooH| More national than regional campaigns OVAB Europe Digital Signage Business Climate Index DE/AT/CH
DooH| More national than regional campaigns
„How high is the percentage of regional compared to national advertising campaigns within the total amount of bookings?“
 Switzerland | Trend “cross media advertising” strengthens DooH OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Switzerland | Trend “cross media advertising” strengthens DooH
„How often are DooH media booked within cross-media
campaigns? And with which media are DooH media
integrated in cross-media campaigns?“
 DooH| Facilitating the booking process is the trend OVAB Europe Digital Signage Business Climate Index DE/AT/CH
DooH| Facilitating the booking process is the trend
„Ad serving platforms should facilitate the booking of DooHin the future, which functions do you valuate as important?“
 Operating systems| The Windows Universe takes first place OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Operating systems| The Windows Universe takes first place
„Which operating system was primarily implemented in Digital Signage projects in 2012?“
 Digital Signage creates hundreds of new jobs in 2012 OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Digital Signage creates hundreds of new jobs in 2012
Question: “Have you hired new staff at your company in 2012?”
 Switzerland | Digital out of Home gains market shares OVAB Europe Digital Signage Business Climate Index DE/AT/CH
Switzerland | Digital out of Home gains market shares
“How did the booking practice of media agencies towards DooHnetworks change for the next six months compared to the previous year?”